The Outlyer Group is proud to announce that it will be working with inclusive fashion brand Differently Enabled, as part of London’s most inclusive runway show, ‘London Represents’.
On 17th September, London Represents will provide a fresh and exciting full-day event, hosted at the National Liberal Club. There will be several runway shows throughout the day, mixing the collections of emerging and established designers to create an alternative to the traditional shows taking place during LFW. With over one billion people living with some form of restricted mobility in the world today, the differently abled community is a huge market, worth an estimated $400B, that is still so often overlooked and excluded by the fashion industry.
Billed by the organisers as “The most sustainable and inclusive fashion show during London Fashion Week”, inclusive fashion label Differently Enabled is showcasing its latest collection as modelled by a number of high profile individuals from the differently abled community who represent a true image of diversity and inclusion. Differently Enabled will be unveiling three bespoke capsule collections created in collaboration with sustainable fashion brand Love Hero. These collections will be available to purchase with a percentage of proceeds going towards 3 charitable foundations.
Established in Dec 2020 by Founding Director Craig Crawford, Differently Enabled champions looking good and feeling better. Having enjoyed a long and successful career in the fashion industry, working in digital innovation for brands such as Burberry, Diane Von Furstenberg and Hugo Boss to name just a few, it was an unforeseeable change in Crawford’s life following an intensive care experience after contracting COVID 19 that steered him to create Differently Enabled.
Differently Enabled have a mission to create clothing that is bespoke to fit the individual needs of the wearer, whilst always being led with style and fashion. It offers uncompromising personalisation and is created by a compassionately collaborative team of designers, engineers, technicians and data scientists, who create customised products and services. Differently Enabled is a co-creation platform for individuals to be enabled differently.
Amongst those taking to the runway will be The Outlyer Group’s president and founder Emmanuel Kelly and co-founder and blind film director Adam Morse. The Outlyer Group has been making waves in the entertainment industry this year after launching in May 2022 at the Cannes Film Festival, where it announced its ambitions as the world’s first differently-abled entertainment group. In 2021 Emmanuel was the first Differently Abled Artist to headline a London Fashion Week show, alongside Grace Jones. Emmanuel will once again be taking the stage this London Fashion Week, hoping to bring attention to the London Represents show and combine the work of The Outlyer Group and Differently Enabled to bring attention to the huge differently abled market, which is so often overlooked and dismissed within the fashion industry.
Outlyer’s involvement in the Differently Enabled show doesn’t stop at the catwalk. This fashion week, DE will be collaborating with established sustainable clothing brand Love Hero, to create and showcase three capsule collections that will benefit three charities. The first will be the DE + Outlyer print collection, with proceeds going to the Outlyer Foundation. The second will be the ‘Can you See’ collection with Differently Enabled and Adam Morse for the Crystal Vision Foundation, and ‘The Good Virus’ collection with Differently Enabled and the Columbus Children’s Foundation (the CFF). Each collection will be tailored to reflect the purpose of the organisations behind it. The ‘Can You See’ collection will allow wearers to see the world through the eyes of people like Adam with LHON, one of the rarest eye conditions in the world, with the designs created to show a representation of his sight, helping people better understand how people with sight loss might see the world. ‘The Good Virus’ collection designs are based on images of the Adeno-Associated Virus or AAV, otherwise known as The Good Virus, which is one of the most exciting advances in modern medicine. The Good Virus can be modified to deliver therapeutic genes to cell or tissues to address genetic disease at the source. This has allowed The CCF to focus on accelerating access to affordable and effective gene therapy treatments for children with ultra-rare genetic diseases wherever they live in the world.