Following his discharge from the ICU, Crawford was encouraged by his occupational therapist to switch from the hospital gowns to his own clothes for a speedier recovery.

Craig arranged for his favourite clothes to be brought to the hospital the next day. 10 hours later, Crawford was sitting in a puddle of his own urine, having not had the strength or dexterity to untie his drawstring waist or pull down his waistband in time to reach the bathroom. This was his first humiliating clothing experience, but not his last. There was a large gap between who he thought he was and who he was now, thanks to a global pandemic and killer virus. A 30-year veteran of the luxury fashion and technology industry – he knew there had to be another way. DE is that way.